Sarah MacielVice President, Sales & Marketing
Strategic Sales Management
International Market Expansion
Integrated Marketing Communications
Business Model Innovation
Corporate Positioning and Brand Strategy
MBA, Rotterdam School of Management, Erasmus University
BS in Industrial Engineering, Technical University of Denmark
Sarah Maciel is a highly accomplished executive with over 15 years of experience leading business development, strategic marketing, and corporate expansion initiatives across global markets. At Trastamaris, she is responsible for steering the company’s marketing and sales strategy, enhancing client acquisition across Europe, Latin America, and North America, and supporting business planning projects in sectors ranging from biotech to infrastructure.
Her extensive background includes managing multi-region product launches, structuring M&A-driven brand integrations, and optimizing marketing funnels to support high-value B2B transactions. Sarah is particularly recognized for her role in transforming brand visibility and market access for companies entering highly regulated industries, such as pharmaceuticals, aerospace, and financial services.
She is fluent in four languages and brings a uniquely global perspective to her consulting practice, having lived and worked in Denmark, Brazil, Germany, and the Netherlands.
Sarah’s recent projects include leading the market-entry strategy for a Nordic SaaS platform in the South American healthcare sector, coordinating digital marketing architecture for a pan-European fintech consortium, and co-authoring the brand repositioning for a major pharmaceutical group undergoing restructuring.
She combines analytical rigor with a deep understanding of behavioral communication, consistently delivering messaging strategies that resonate across cultures and regulatory contexts. She has also led change management programs focused on internal alignment and external reputation, often bridging gaps between C-level leadership, field sales, and investor relations teams.
Publications
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Five Insurance Trends To Keep an Eye on in 2024
From geopolitical tensions and increased vulnerability to cyberattacks, data breaches and climate change, insurance companies will continue to be hard-pressed to predict, quantify and address every financial and operational consequence that’s likely to occur.
As a result, insurers that remain nimble and embrace uncertainty will continue to find success — one unanticipated event at a time. That said, these wins will depend largely on an insurer’s ability to proactively leverage new technology, customer interactions, product design innovations and aligned business strategies.
20 de June de 2024 -
China’s Export Controls on Critical Minerals – Gallium, Germanium and Graphite
Growth through innovation/creativity. Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees.
23 de May de 2024 -
The Evolution of Healthcare: Trends to Watch in 2024
Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace.
13 de March de 2024
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